The 3-email outreach sequence

When to use email.

The joint call is your best tool. But you can't get every business client on a call. Email scales the conversation to your full commercial book and warms up the clients worth a follow-up call. Three emails, spaced about a week apart.

Email 1: Introduce.

Subject: Protect your business from payroll and invoicing fraud

Body: Hi [Client Name], fraud is evolving fast, and it's now hitting businesses through payroll and invoicing — especially businesses processing ACH payments. Positive Pay offers a way to protect your business before fraud occurs. It verifies checks and ACH payments so only legitimate transactions are processed. Two out of three organizations experienced payment fraud last year. Let's reduce that risk for you. Want to learn more about how Positive Pay can work for your business? I'd love to chat. — [Your Name]

Email 2: Key benefits.

Subject: Why Positive Pay is a must-have for fraud prevention

Body: Hi [Client Name], Positive Pay doesn't just prevent fraud — it gives you full control over your payments. Imagine catching a fraudulent payroll or invoice payment before it ever leaves your account. Three ways it helps: it prevents payroll fraud by verifying every ACH transaction, it reduces check fraud by identifying and blocking unauthorized checks, and it saves time by automating the process. Let me know when we can discuss how this fits your business. — [Your Name]

Email 3: Urgency.

Subject: Don't let your business be the next payment fraud victim

Body: Hi [Client Name], here's the truth: most businesses using Positive Pay see it as essential because the cost of fraud far outweighs the price of prevention. Payroll and invoice fraud are rising, with ACH payments the most common target. With Positive Pay, you can verify every payment and catch fraudulent transactions before they impact your business. Let's get Positive Pay set up for you. — [Your Name]

Embed PP into new client emails.

Don't wait for a campaign. Add a short Positive Pay paragraph to your new commercial client welcome emails. Every new business account is a fresh, frictionless enrollment opportunity — and offering it upfront normalizes it as a standard part of banking with you.

Do this

Load the three-email sequence into your outreach tool, segment your commercial book, and send Email 1 to the first segment this month. Track replies by email so you learn which message lands.

What's next.

Lesson 3.5 shows you how to prioritize which business clients to target first.

Self-check

3 quick questions

What's the structure of the three-email sequence?

A Discount, discount, final discount

B Introduce, key benefits, urgency

C Three identical reminders

D Survey, webinar, demo

Correct. Introduce → key benefits → urgency. Each email moves the conversation forward with a different angle.

Not quite. The three-email structure is: Introduce, Key Benefits, Urgency. Each advances the conversation with a different angle.

When is email the right tool versus a call?

A Email is always better

B Email scales to your full book and warms clients up for a follow-up call

C Email is only for clients under a certain size

D Never use email

Correct. Email scales the conversation to clients you can't get on a call — and identifies which ones are warm enough to call.

Not quite. Email scales the conversation to your full commercial book and warms up the clients who are worth a follow-up call.

What's a frictionless, ongoing enrollment opportunity most FIs miss?

A Annual statements

B Adding a Positive Pay paragraph to new commercial client welcome emails

C Lobby posters

D Quarterly newsletters

Correct. Every new business account is a fresh enrollment opportunity. Offering PP in the welcome email normalizes it as a standard part of banking with you.

Not quite. Adding a Positive Pay paragraph to new commercial client welcome emails is a frictionless ongoing opportunity most FIs never take.

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